Privacy Policy

This Website collects some Personal Data from its Users.

Users may be subject to different protection standards and broader standards may therefore apply to some. Users can contact the Owner to learn more about such standards. This document contains sections dedicated to Users in the European Union, the United States, Switzerland, and Brazil regarding their specific privacy rights.

This document can be printed for reference by using the print command in the settings of any browser.

Owner and Data Controller

Brain Dead Amusements, LLC 2045 Violet St. Los Angeles, CA 90021

Owner contact email: support@wearebraindead.us

Types of Data Collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: first name; last name; billing address; shipping address; phone number; device information; email address; Usage Data; Trackers; physical address; username; password; VAT Number; session statistics; unique device identifiers for advertising (e.g., Google Advertiser ID or IDFA); IP address; browsing history; search history; and interaction events (such as clicks, scroll position, and page views).

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

  • Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
  • Unless specified otherwise, all Data requested by this Website is mandatory. Failure to provide this Data may make it impossible for this Website to provide its services.
  • In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Any use of Cookies—or of other tracking tools—by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published, or shared through this Website.

Mode and Place of Processing the Data

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures strictly related to the purposes indicated. In addition to the Owner, the Data may be accessible to certain persons in charge involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies) appointed as Data Processors by the Owner.

Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own.

Retention Time

Unless specified otherwise, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligations or based on the Users’ consent.

The Purposes of Processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with legal obligations, detect any malicious or fraudulent activity, and for the following purposes:

  • Platform services and hosting (e.g., Shopify, Amazon Web Services)
  • Displaying content from external platforms (e.g., Google Fonts, YouTube widgets)
  • Handling payments (e.g., PayPal)
  • Managing contacts and sending messages (e.g., Klaviyo, Mailgun)
  • Analytics and Heat mapping (e.g., Google Analytics 4, Microsoft Clarity)
  • Spam and bots protection (e.g., Cloudflare)
  • Advertising and Retargeting (e.g., Google Conversion Linker)

Detailed Information on the Processing of Personal Data

1. Platform Services, Hosting, and Backend

  • Shopify (Shopify Inc.): Allows the Owner to build, run, and host the e-commerce website. Collects identifiers and internet activity information. (Place of processing: Canada)
  • Amazon Web Services & S3 (AWS): Provides hosting, backend infrastructure, and cloud storage. (Place of processing: United States)

2. Analytics & Heat Mapping

  • Google Analytics 4 & Universal Analytics (Google LLC): Utilizes Data to track and examine the use of this Website, prepare reports, and personalize ads. (Place of processing: United States)
  • Microsoft Clarity (Microsoft Corporation): Session recording and heat mapping service. Collects interaction events and session duration. (Place of processing: United States)

3. Advertising & Tag Management

  • Google Conversion Linker & Advertising Reporting (Google LLC): Connects Data from Google advertising services with actions performed on this Website for analytics and retargeting.
  • Google Tag Manager (Google LLC): Centralized tag management service.

4. Contacting the User & Managing Messages

  • Mailing List / Newsletter: Registers the User’s email address for commercial or promotional messages (processed via services like Klaviyo and Mailgun).
  • Direct Registration: Collects essential Data (billing, shipping, email, password) directly on the Website to provide dedicated services.

5. Spam Protection & Traffic Optimization

  • Cloudflare (Cloudflare, Inc.): Filters traffic, protects against malicious bots, and optimizes distribution.

User Privacy Rights by Region

For Users in the United States

This section applies to residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and Montana.

Your Privacy Rights:

  • Right to Access / Know: You can request confirmation of whether we process your Personal Information and access it.
  • Right to Correct: You can request correction of inaccurate Personal Information.
  • Right to Delete: You can request the deletion of your Personal Information.
  • Right to Opt-Out: You have the right to opt out of the Sale or Sharing of your Personal Information for cross-context behavioral advertising and Targeted Advertising.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

How to exercise your rights: Contact us at support@wearebraindead.us. We will verify your identity before processing the request. You can also use user-enabled global privacy controls (e.g., GPC) to opt out of Targeted Advertising.

For Users in the European Union (GDPR)

Under the GDPR, Users have the right to:

  • Withdraw their consent at any time.
  • Object to the processing of their Data.
  • Access their Data and obtain a copy.
  • Verify and seek rectification of their Data.
  • Restrict the processing of their Data.
  • Have their Personal Data deleted or otherwise removed.
  • Receive their Data in a structured, machine-readable format (Data Portability).
  • Lodge a complaint with a competent data protection authority.

For Users in Brazil (LGPD)

You have the right to obtain confirmation of processing activities, access your information, rectify inaccurate data, and obtain the anonymization, blocking, or elimination of unnecessary data. You may revoke consent at any time and lodge complaints with the ANPD.

For Users in Switzerland

Users may exercise rights according to the Swiss Federal Act on Data Protection, including the right of access, the right to object to processing, data portability, and the right to correct incorrect Personal Data.

Additional Information about Data Collection and Processing

Legal Action The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

System Logs and Maintenance For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Changes to this Privacy Policy The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website. It is strongly recommended to check this page often, referring to the date of the last modification.